Our Process

We’ve developed a five step process to acquire, filter, and develop ideas and concepts: Discover, Define, Design, Deliver, and Launch; with customer validation at every step along the way. See the goals, outputs, and gates fleshed out below.

discover iconDiscover

Identifying and understanding the needs of our customers helps to reveal opportunities for innovation, whether for new games, or improvements to existing services.

Ideas also arise from industry partners, employee suggestions, outside offerings, or from scrutiny of emergent technology trends.

Once on our radar, every idea goes through a prioritization process. The ideas that come out on top in terms of feasibility and desirability proceed to the 'Define' stage of our process.

discover iconDiscover

Identifying and understanding the needs of our customers helps to reveal opportunities for innovation, whether for new games, or improvements to existing services.

Ideas also arise from industry partners, employee suggestions, outside offerings, or from scrutiny of emergent technology trends.

Once on our radar, every idea goes through a prioritization process. The ideas that come out on top in terms of feasibility and desirability proceed to the 'Define' stage of our process.

Ready to get involved?