Our Process

We’ve developed a five step process to acquire, filter, and develop ideas and concepts: Discover, Define, Design, Deliver, and Launch; with customer validation at every step along the way. See the goals, outputs, and gates fleshed out below.

discover iconDiscover

Identifying and understanding the needs of our customers helps to reveal opportunities for innovation, whether for new games, or improvements to existing services.

Ideas also arise from industry partners, employee suggestions, outside offerings, or from scrutiny of emergent technology trends.

Once on our radar, every idea goes through a prioritization process. The ideas that come out on top in terms of feasibility and desirability proceed to the 'Define' stage of our process.

discover iconDiscover

Identifying and understanding the needs of our customers helps to reveal opportunities for innovation, whether for new games, or improvements to existing services.

Ideas also arise from industry partners, employee suggestions, outside offerings, or from scrutiny of emergent technology trends.

Once on our radar, every idea goes through a prioritization process. The ideas that come out on top in terms of feasibility and desirability proceed to the 'Define' stage of our process.

Define

Goals

Build out an idea into a workable concept.

Outputs

  • 1 Page Concept Sheet

  • Proposition Blueprint

  • Storyboard

  • Low-Fidelity Prototype

  • Early Customer Feedback

Design

Goals

Further build out the concept, rapidly designing and testing prototypes.

Outputs

  • Customer Validation

  • Customer Journey Map

  • Prize Structure

  • Financial Projections

  • Growth Plan

  • High-fidelity Prototype

Deliver

Goals

Launch proof of concept in market.

Outputs

  • Research Findings

  • Marketing Plan

  • Beta Products/Services

  • Operations Plan

  • Solutions Architecture

  • Business Case

Launch

Goals

Full Development and launch.

Outputs

  • Live Product/Service

  • Project Post-mortem

  • Continued Assessment

  • Ongoing Support

What We Work On

The definition of innovation at BCLC means improving internal processes, adding value for our customers, attracting new customers, discovering new games, and adding enhancements to existing ones. This is all to support and drive BCLC’s vision of seeing gambling widely embraced as exceptional entertainment for adults.

We work with ideas, big and small, informed by customer research, advised by subject matter experts, and validated through regular rounds of targeted customer testing.

We aim to truly entertain our players and sustain long-term growth for BCLC by enabling the creation of new games and experiences that resonate with wider audiences.

Who We Work With

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    Individuals

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    Employees

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    Schools

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    Startups

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    Companies Small & Large

If you’re an individual or company with a game you want to bring to market, a startup looking for its first customer, or an academic institution looking for a partner to work alongside your students to mentor them as they develop concepts into functional prototypes - we would love to hear from you!

Ready to get involved?

Partners

Are you... a startup, tech company or super genius seeking a partner?

Visit our Partners page to learn how you can combine forces with BCLC to do cool things.

Partner With Us